Measuring Your Nonprofit’s Email Performance

September 8, 2018

Monitoring email performance gives you valuable insight into your nonprofit’s marketing success. Spam score? Click-through rate? Click-to-open rate? Learn what these measurements mean and how understanding them can help you continuously improve your email marketing in this installment of Real-Time Marketing for Boundary-Breachers. https://nofilternonprofit.blackbaud.com/marketing-tips-for-boundry-breachers

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Maximizing Email Deliverability
Maximizing Email Deliverability

Hi, I’m Michelle McCarthy, director of marketing operations at Blackbaud. Welcome to Real-Time Marketing fo...

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Tips for Planning a Successful Year-End Fundraising Campaign
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