Blackbaud's Shana Masterson shares how organizations can tap into data to make the most out of their peer-to-peer fundraising campaigns. Interview conducted at The 20/20 Forum, a nonprofit thought leadership event co-presented by Microsoft.
0:56Gaining more insight into your database is a challenge. Blackbaud Raiser's Edge NXT's built-in reporting and dashboard tools will give you the insight you need to effectively plan your organization's
1:35Blackbaud Raiser's Edge NXT can take your major giving program to the next level with built-in tools to identify, cultivate, and steward your best potential major donors.
2:22With built-in cultivation and stewardship tools, Blackbaud Raiser's Edge NXT allows you to manage, step by step, your sponsorships, and grants, all within your database.
2:27Giving your donors a safe and easy way to donate online is good stewardship. Blackbaud Raiser's Edge NXT has built-in donation forms that seamlessly track donations back to the donor's record.
2:03Cultivation is just the first step! Blackbaud Raiser's Edge NXT allows you to focus on effective stewardship because we know retention is key to your success.
2:56Blackbaud Raiser's Edge NXT's built-in event management tools allow you to focus on your event at hand while tying in a donor's participation so you have a complete donor profile at your fingertips.
2:25Digital communication is more important now than ever. With Blackbaud Raiser's Edge NXT's comprehensive, built-in email marketing tools, you can easily create and track campaigns, newsletters, and me
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