How Blackbaud Helps Boys Town

Boys Town is determined to change the way America cares for at-risk children, providing in-home family services and residential care facilities that support over 500,000 children each year. Lisa Hukill, senior officer of development, shares how Blackbaud’s services and solutions have helped the nonprofit grow its annual giving program, increase its digital marketing efforts, and accurately measure campaign effectiveness, so Boys Town can run as efficiently as possible and help more children. Learn more: www.blackbaud.com