Straight from the Source: Diocese of Trenton

In this video, Christine Prete, market research analyst at the Diocese of Trenton, shares how data and analytics have taken the faith-focused organization to a new level, including pulling off a successful $75 million endowment campaign. With a combination of Blackbaud tools, the organization saves hours each month from automatic updates, makes better donor outreach decisions from segmented data, and is on a non-stop track to success.