Episode 85: Understanding Engagement Fundraising

February 7, 2019 Blackbaud, Inc.

Have you ever read something that totally changes your perspective on a subject? When it comes to fundraising, it’s not uncommon for people in the nonprofit sector to have  set ideas about the process of fundraising, but today’s guest is challenging those perspectives.

Greg Warner is the author of the book Engagement Fundraising: How to Raise More Money for Less in the 21st Century. He joins the podcast today to talk about what prompted him to write the book and what engagement fundraising means for the nonprofit sector. Listen to the episode to hear what Greg has to say about why it’s important to take a more modern approach to fundraising, how to move from relationship fundraising to engagement fundraising, and what the first steps are toward engagement fundraising.

Topics Discussed in This Episode:

  • What prompted Greg to write his book about engagement fundraising
  • Why a more modern approach is needed in many areas of fundraising
  • Myths of soliciting donations
  • Moving from relationship fundraising to engagement fundraising
  • The first step of engagement fundraising                                                                                                                                      

Resources:

Greg Warner

Engagement Fundraising: How to Raise More Money for Less in the 21st Century

Introducing the "Four Selfs" of Engagement Fundraising

The Four Selfs

 

Quotes:

“Things that the sector believed just were not true, especially from a donor’s perspective, but also from a technology perspective.”

“Engagement fundraising really focuses first and foremost on the consideration process that the donor goes through.”

“It’s not about moving donors, and it shouldn’t be, but that’s what people think. The key to success is to provide value in a way that helps donors move themselves forward in the giving consideration process.”

 

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