Episode 83: How Gen Z is Transforming Social Good

January 17, 2019 Blackbaud, Inc.

Today’s young people know that they can have a hand in shaping a better future and solving the world’s challenges, and they’re embracing their role by engaging in causes and supporting organizations and companies that align with their values.

This episode’s guest is Meredith Ferguson, the Managing Director of DoSomething Strategic. Listen to today’s conversation to hear more about DoSomething.org and DoSomething Strategic and how they are helping engage millions of young people in social change. Learn about how Generation Z is different from previous generations when it comes to social good, how social good organizations and companies can engage with this younger generation, and what makes young people gravitate toward causes.

Topics Discussed in This Episode:

  • How young people are engaging in social change today, and the biggest driver for them to get involved
  • How Generation Z is different from other generations when it comes to engaging in social impact
  • How nonprofits and other social good organizations can get young people involved
  • Examples of organizations that do a good job of engaging the younger generation
  • Best modes of communicating with young activists
  • How young people feel about brands taking stands
  • How companies can engage young employees in CSR initiatives
  • Resources for learning more about how to engage Gen Z

Resources:

Meredith Ferguson

Learn about DoSomething Strategic and DoSomething.org

Article: What Drives Gen Z: Is It the Experience or the Cause?

Quotes: “DoSomething.org is the largest platform for young people and social change. We have 6 million members worldwide in 121 countries between the ages of 13 and 25.”

“The interesting thing is when we ask young people who is responsible for solving the world’s most pressing problems today, they said “citizens”. A plurality of them said, “we are.”

“If you’re not communicating via text, then you’re likely not activating as highly as you should.”

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