On today’s episode we are talking about storytelling and why so many organizations are struggling with this. Our guest today is Vanessa Chase Lockshin, the President of The Storytelling Non-Profit and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Listen in as we discuss Vanessa’s techniques for teaching non-profits how to raise awareness by telling their stories.
Topics discussed this episode:
- Reasons why non-profits have trouble telling their stories
- How overthinking can trip up people in organizations
- Why a culture that lacks collaboration makes storytelling difficult
- Importance of using a natural tone and cadence in fundraising copywriting
- Writing from a micro level vs. a macro level
- Starting small with content audits
- Data gathering to create audience personas
- How stories help donors see the impact of their donation
Listen now:
Subscribe on iTunes, tune in on Stitcher or listen below:
Resources:
Blackbaud - Twitter #nofilternonprofit
Vanessa Chase Lockshin - Twitter
The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness
Quotes:
“Introduce donors to the big picture without overwhelming them. ” Vanessa Chase Lockshin
“Create context for donors to understand and relate to the cause using narrative” Vanessa Chase Lockshin
“Lack of collaboration can make it difficult for people in non-profits to find stories to tell.” Vanessa Chase Lockshin
