RECORDED WEBINAR: Identify and Segment Your Best Prospects with Affluence Insight

January 28, 2019

Nonprofits need to identify prospects with the financial means and philanthropic affinity to support their mission. Historically, you've probably used traditional wealth screenings to determine a prospect's financial capacity to give and/or employed predictive modeling to gauge their likelihood to support your mission. The value of one versus the other has been debated, but the truth is that an effective prospect research and identification strategy requires a mix of both. With Affluence Insight from Blackbaud Target Analytics, we're bringing you a single dataset that can deliver this mix.

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RECORDED WEBINAR: Do Your Finance and Development Puzzle Pieces Fit?