Every fundraiser, nonprofit marketer, and so-called “digital expert” has their own opinion about what adjustments will increase your donations and revenue.
Should your emails have more text or less?
Should your pages use more design or less?
Should your page ask for an email or ask for a donation?
Should your donation page use video or no video?
Relying on intuition is like relying on Google to figure out a medical issue; it doesn’t really work for something that is serious and can end up doing more harm than good.
That’s why we have A/B testing for online fundraising.
It’s the only way to know if your redesign is working, if your extra text is truly motivating, if videos are actually helping, because it let’s you see in real time with real people who have real money which version attracts the most donations.
But the biggest hurdle to running an a/b test is knowing how.
In this webinar with Jon Powell, Sr. Director, Research and Education at NextAfter, you’ll learn FIVE (5) keys to success when it comes to setting up and running tests on your own website, including where they have found most/all organizations have tested first to see the greatest initial result (at the lowest possible risk).