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GUIDEBOOK: End of Year Social Influencer & Email Campaign Toolkit

October 15, 2018

What are social influencers?

Social influencers are your current supporters who are active on one or more social networks with a modest to large following (500–2,000 connections) and can generate buzz around your cause on #GivingTuesday.

Why target social influencers?

This is by far the largest and most accessible group of influencers. Empowering these supporters to share your message is key to breaking through the noise on #GivingTuesday. 

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