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VIDEO: Using Social Media to Advance Your Nonprofit
Learn how nonprofits can use social media to fundraise, increase community involvement in events, attract volunteers, and drive website traffic in this installment of Real-Time Marketing for Boundary-
VIDEO: Effective Email Messaging Tips for Your Nonprofit
In this installment of Real-Time Marketing for Boundary-Breachers, you’ll learn tips for crafting an email message that gets results—whether you’re communicating with a past supporter or a potential d
PODCAST: Episode 72: New Power & Social Good
New power. What does it mean? Who is using it? How is new power changing the world, and how can it be used for fundraising and social good? Today’s episode will explore those questions and more...
3 Tips to Get Millennials to “Look Down” on #GivingTuesday
As a New Yorker, walking around New York City has become a real-life video game. From navigating the crowds to bumping …
VIDEO: Measuring Your Nonprofit’s Email Performance
Monitoring email performance gives you valuable insight into your nonprofit’s marketing success. Spam score? Click-through rate? Click-to-open rate? Learn what these measurements mean and how understa
VIDEO: Maximizing Email Deliverability
Hi, I’m Michelle McCarthy, director of marketing operations at Blackbaud. Welcome to Real-Time Marketing for Boundary-Breachers. Today’s tips are about maximizing email deliverability.
VIDEO: Marketing Tips for Planning a Successful Year-End Fundraising Campaign
Real-Time Marketing for Boundary-Breachers
Episode 69: Adventures in Nonprofit Branding
One way to define the word "brand" is to think of it as a promise. Branding is a way of letting the world know what an organization stands for. It's easy to think of branding as a commercial tool,...
5 Tips for the Perfect Online Donation Form
First things first: There is no such thing as a perfect donation form. Let’s get that established right up front. …
Customer Spotlight - Houston Food Bank
Episode 55: Cause Marketing ft. Joe Waters
We’ve seen an increasing number of cause marketing relationships between nonprofits, corporations, and retailers. Joe Waters discusses changes in the cause marketing space and what to expecting going
5 Campaign Trends that All Nonprofits Can Learn From
Episode 52: The Power of Movements ft. Henry Timms
What gets a movement started, and once a movement has been started, what causes it to grow and accelerate? To help us answer those questions and more, joining us on this episode is Henry Timms of 92Y
Episode 50: How Giving Bounced Back in 2017
Understanding how giving trends change over the years can be the key to predicting what’s going to happen in the future and planning how you’re going to address those trends. In today’s podcast...
CHECKLIST: The Nonprofit Website Checklist: Can you check all 10?
Landing Your Emails – Expert Email Deliverability Tips
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. In this webinar, …
Episode 48: Change is Hard, But Change is Good
The ability to accept and embrace change, whether it be change in process, staff or technology, is what allows your nonprofit organization to remain relevant and active in a changing world.
Episode 47: Millennial Voices: Advocates and Activists ft. Derrick Feldmann
We hear this group discussed a lot in the social good community: Millennials. More specifically, the importance of digital technology for understanding how Millennials, the first generation of...
Episode 46: The New (Fundraising) Kid in Town ft. Jerusha Schmalzel
The professional life of a fundraiser often involves changing gears. Fundraisers frequently move to new organizations to set new goals and take on new challenges. However, being the “new kid” in...
Episode 45: Midterm Elections Digital Trends Nonprofits Should Leverage