Raise and Engage

Untapped Potential: The Case for Data Health

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Untapped Potential: The Case for Data Health blackbaudinstitute.com 4 I N T R O D U C T I O N All fundraisers know that their data is valuable, and all fundraisers know that developing an existing donor is less costly than recruiting a new one. But not all fundraisers are stewarding their data appropriately to ensure that they can maximize it for this purpose. When fundraisers get carried away seeking out the next creative fundraising idea to increase their house file, they lose sight of the fact that they can and should really be making better use of the data they already have to develop more meaningful relationships with donors. After all, there is no value in sitting on a pile of gold that you don't have any means to access. For successful fundraising, your database is your most valuable asset and should be treated as such. Fundraisers should be actively involved in the care and keeping of their data, and they should be well-versed in the practices that can eliminate waste and keep their data clean. In this paper, we address some of the most important aspects of data health to help you understand the possibilities for your organization, and why missing the mark can be so detrimental. You'll learn the importance of keeping clean donor records, and best practices you can implement to bring your own data up to snuff. So, are you ready to reach into the pile of gold your organization already has? Read on.

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