Raise and Engage

Untapped Potential: The Case for Data Health

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Untapped Potential: The Case for Data Health 2 blackbaudinstitute.com C O N T R I B U T O R S Foreword by Amy Sample Ward, CEO, Nonprofit Technology Network (NTEN) Chuck Longfield, Chief Scientist, Blackbaud, Senior Advisor, Blackbaud Institute Melissa Bank Stepno, Director, Client Services, Blackbaud Target Analytics ® Adriene Chisholm, Manager, Solutions Consulting, Blackbaud Target Analytics Kendra DeWitt, Product Marketing Manager, Blackbaud Alan Dix, Senior Product Manager, Blackbaud Target Analytics Erin Duff, Senior Associate, Blackbaud Institute David Lamb, Senior Solutions Consultant, Blackbaud Target Analytics C O N T E N T S 3 Foreword 4 Introduction 5 Data Health 13 Key Takeaways 13 Conclusion 14 About

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