Raise and Engage

Rethink Fundraising Checklist

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April 2021 1 800.443.9441 | www.blackbaud.com Analyze Your Data Ensure tracking and reporting are consistent across your organization. You need to understand what works—and what doesn't – before you start reinventing. Determine what story your organization's data tells about your donor acquisition and retention rates as well as your monthly giving. Evaluate gift officer portfolios with the three secrets in mind: less than 120 prospects, majority those prospects are high capacity + high inclination, and schedule visits with the high capacity + high inclination prospects. Compare your virtual event stats from 2020 with previous in-person event stats to identify areas of improvement in your new hybrid event strategy. Use this worksheet to evaluate all fundraising activities to determine profitability and future status. Make plans to move away from those activities that are outdated or not profitable. Determine the fundraising questions you have—especially those questions that are hardest for existing staff to answer easily and quickly—and consider analytics to help answer those questions. You might have different needs now than in prior years. Rethink Current Strategies Set gift officers up for success by creating a data-driven process for them to follow. Establish the definition of a virtual visit for your organization. Make sure to place an emphasis on the gift officer's engagement and strategy to reach next steps. Focus on a donor's lifetime value (LTV) - not just one-time giving – to grow your revenue through improved retention, giving consistency, and gift size. Promote recurring monthly giving to encourage donors to upgrade – instead of going from $1,000 to $1,500, donors can commit to $125/month. To capture this revenue at the beginning of a relationship, set your online donation pages to default to the monthly giving option. Checklist: Rethink Your Fundraising Strategy Use this checklist to jump start your thinking. Maybe there are a couple small tweaks you can make to your current strategies to make them more effective. Or maybe you're ready for a complete overhaul.

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