Raise and Engage

TIP SHEET: Map Out Your Online Engagement Strategy

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800.443.9441 | www.blackbaud.com January 2021 1 TIP SHEET Four Focus Areas for Mapping Out Your Online Engagement Strategy These statistics demonstrate why it is important for your nonprofit organization to have a well-designed website with mobile responsiveness. Learn how to successfully build your online engagement strategy by focusing on four key areas. 65% of organizations require online donors to click at least three or more times to make a gift6 53% of mobile viewers will abandon a site if they have a poor mobile experience2 57% of site visitors won't recommend an organization with a poorly designed mobile site3 58% of all search queries in the United States occur on a mobile device1 69% of Americans check their email while watching TV or movies, 57% while in bed, and 79% while on vacation 5 67.2% of people use a smartphone to check their email 4 Engaging prospective and current supporters, volunteers and community members starts with a powerful, responsive web presence and personalized email communication. And tracking your constituents' activity—such as giving history, appeals, attended events, birthdays, etc.—is critical to enabling personalization. The statistics don't lie: 53%

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