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DATASHEET: Converting Crisis Donors with Predictive Modeling

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December 2020 1 800.443.9441 | www.blackbaud.com Make the Most of Crisis Donors Predictive scores enable you to prioritize solicitation for prospects who are most likely to give to your organization Use the scores to identify the donors less likely to give again to your organization and to whom you should reduce or eliminate marketing efforts Pinpoint the donors able to upgrade and right-size your ask amount using the provided target gift range Use the capacity rating to prioritize donors for special stewardship or different solicitations with a goal of making them feel like partners in fulfilling your mission Converting Crisis Donors Use Blackbaud Predictive Modeling to Turn Compassion into Philanthropy During the COVID-19 pandemic, donors rushed to support nonprofit organizations on the front lines flooding databases. Driven by impulse and emotion, first-time donors and people who do not regularly give to nonprofits were moved to help. With proper support and cultivation, many of these crisis donors possess a high likelihood to continue their support. Your challenge is identifying them. 26% increase in online giving over last 12 months ending in September 2020 Source: Blackbaud Institute Index Blackbaud predictive modeling solutions leverage thousands of unique datapoints from licensed and proprietary data sources to help you identify first-time donors most likely to make a second gift and a target gift range to understand the donor's estimated financial capacity.

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