Raise and Engage

Ten Tips for Giving Tuesday Now

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April 2020 800.443.9441 | solutions@blackbaud.com | www.blackbaud.com TIP SHEET: Ten Tips for a Low-Stress, High-Success #GivingTuesdayNow COVID-19 affects us all, but May 5, 2020 is a chance to support causes around the world— including yours. Here are our top tips for how to quickly and easily make the most of #GivingTuesdayNow. 1 2 3 4 5 Get past the inbox. Given the current social distancing climate, email is more saturated than ever, so it's important that your email stands out from the pack. Take advantage of pre-header information—the short summary text that follows the subject line when an email is viewed in an inbox. Make sure the majority of the text fits on a mobile device screen and that it actually says something meaningful and be clear about the impact these donations can have on your organization. Add urgency with goals. Get people to act the moment they read your email by focusing on the goal your organization is trying to meet. What will these donations do for your organization? What would them sharing your email mean to you right now? How is your organization managing? Let your constituents know what's going on and what you need. Transparency can help drive interaction. Segment. Almost half of your donors will stop donating if the content you're delivering isn't what they're interested in. And that's not just #GivingTuesdayNow—it's year-round.* So, take the time to segment and make it meaningful. Recognize what makes the readers and their relationships different; give them thoughtful, relatable content; and end with a targeted CTA. *Source: NonprofitMarketingGuide.com Trends Report Advertise. Did you know that only 4% of your Facebook® fans see your posts?* Instead of just posting, create a simple, eye-catching ad with a button to donate. *Source: M+R Benchmark Report Leverage social ambassadors. Social media ambassadors are the new thing in peer-to-peer fundraising. People trust people they know—so when active and well-known social media users share your message and ask others to donate, the results can be huge. Make it easy for your social ambassadors to share your campaign message by giving them prewritten posts.

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