Raise and Engage

Central Texas Food Bank Success Story

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com 1 CUSTOMER SPOTLIGHT Central Texas Food Bank Central Texas Food Bank partnered with Blackbaud to roll out a peer-to-peer fundraising campaign in the immediate wake of Hurricane Harvey—and raised $40,000 in urgently-needed funding the first month alone. Central Texas Food Bank Uses Leading-edge Technology to Fight Hunger Central Texas Food Bank intended to roll out its new peer-to-peer solution gradually, but when Hurricane Harvey caused catastrophic destruction to the surrounding community, the food bank partnered with Blackbaud to go live immediately. That first month alone—during the most urgent time of need—$40,000 in donations poured in, according to database and stewardship manager Ann Symmonds. "It was successful without any hitches," she said. "We immediately were able to start raising money, and people were able to connect. It was so easy and user-friendly and didn't require the staff time that something like that would have before we had the peer-to-peer solution." Central Texas Food Bank is powered by Blackbaud solutions for: ✓ Peer-to-peer fundraising ✓ Fundraising and CRM ✓ Marketing and engagement ✓ Analytics "Blackbaud helps us fulfill our mission by making it possible to do our work. Having the databases and software solution helps us connect people to the mission." —Ann Symmonds, Database and Stewardship Manager

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