Raise and Engage


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September 2019 1 800.443.9441 | solutions@blackbaud.com | www.blackbaud.com Peer-to-Peer Event Trends REGISTRATION FEE EVENTS Interested in seeing the latest high-level trends for peer-to-peer Walks/5Ks with a Registration Fee (Reg Fee)? You've come to the right place! The data below is from the 2019 Blackbaud Peer-to-Peer Fundraising Study and includes walks and 5Ks that require a registration fee to analyze the fundraising trends and behaviors vs. their counterparts offering free entry. In many cases, these are short-distance competitive races with formalized timing options. Current Year Average Online Donation Amount Online Average Donation Online Fundraising per Participant Online Fundraising per Participant 0 100 200 300 400 500 600 700 800 $71.70 (YOY 2.54%) $55.35 (YOY 16.72%) $12.7M Online Self-Donations $21.6M Registration Revenue $43.7M Online Fundraising For more peer-to-peer event facts and figures, download the full Report at: http://hi.blackbaud.com/p2p/ Event Breakdown Current Year Average Online Donation Amount Retention Rate 22.99% YOY 1.58%

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