Raise and Engage

Raiser's Edge NXT Email Enhancements Datasheet

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February 2019 1 800.443.9441 | solutions@blackbaud.com | www.blackbaud.com Establishing a well-rounded, multichannel marketing approach is essential to your organization's success, and email is a critical element to any engagement strategy. Working adults spend an average of 2.5 hours each weekday checking their personal email,* making it a vital tool for connecting with supporters, demonstrating the value they can have on your organization, and conveying your gratitude for their impact. Blackbaud Raiser's Edge NXT now allows you to send polished emails directly from your database using 18 best-practice email templates. Or, you have the flexibility to build a fully customized email from scratch with ease. These enhancements will save you time and give your emails a polished, professional—and mobile-friendly—look, helping you: Connect with your supporters Send tailored, more relevant content Grow your supporters' interest in the organization Increase revenue Blackbaud Raiser's Edge NXT ® TIPS FOR BOOSTING CAMPAIGN RESPONSE Segmentation Don't send one message to all your email subscribers— segment your list and send content that's relevant to your various supporters. Honesty Don't use "clickbait" with your email subscribers—clearly state your call to action. Context Before you present your ask, make sure you've adequately explained the value of your cause and the impact your supporters can make. Email Marketing Capabilities *Adobe Consumer Email Survey, 2018 Delivery You Can Count On As an email service provider (ESP), Blackbaud's sending system is robust and scales well for organizations both large and small. Since our system can send large numbers of messages simultaneously, we conform to standards for high-volume senders to ensure email delivery.

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