Raise and Engage

Zero The End of Prostate Cancer Customer Story

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com 1 CUSTOMER SPOTLIGHT ZERO—The End of Prostate Cancer ZERO—The End of Prostate Cancer has helped save 10,000 lives from prostate cancer but aims to end the disease altogether. That means providing supporters with every opportunity to get involved, including a simple, intuitive, and personalized peer-to-peer fundraising solution. ZERO—The End of Prostate Cancer adapts to trends, making fundraising simple and fun. ZERO—The End of Prostate Cancer draws its name from an ambitious goal: to end prostate cancer by advancing research, improving the lives of men and families, and inspiring action. To achieve such a forward-thinking mission, the organization remains technologically agile to connect with supporters in the most effective ways. ZERO has tested over 130,000 people through mobile screenings, helped with more than 48,000 medical co-pays, and played a key role in keeping 10,000 more men alive due to reduced mortality rates. With a goal of reaching even more people, ZERO participated in Blackbaud's early adopter program of Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™. ZERO—The End of Prostate Cancer is powered by Blackbaud solutions for: ✓ Peer-to-peer fundraising ✓ Analytics ✓ Marketing ✓ Fundraising and relationship management "It can't be overstated just how important it is to make fundraising creation quick and painless. After registering for the site, Blackbaud Peer-to-Peer Fundraising lets supporters create a page in just a couple of clicks." —Jeremy Reynolds, Director of Digital Marketing

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