Untapped Potential: The Case for Data Health

In P2P fundraising, we have been so focused on data that looks into the past that we are risking our future! We tend to shy away from the predictive data strategies that are now widely available...

To approach the topic of data health at nonprofits, I like to start by talking about something that isn’t data …

Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most …

The digital age provides enormous opportunity for nonprofit organizations to collect data.Tune in to the episode to hear how analytics &testing are affecting the way that organizations create change.

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful

Before you start querying your database to find your golden tickets—stop and consider what characteristics specifically identify your best donor prospects vs. everyone else in your database

The most successful and fully developed prospecting and segmentation programs require a healthy mix of multiple techniques.

It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

In the Age of Big Data, countless companies are turning their wealth of data into an extremely valuable asset. Unfortunately, the same is not true for many nonprofits and their data.

We’ve all been there: the latest reports show this one color donate button works best, everyone is blogging about shortening subject lines, our board is inspired by another organization’s...