Analtyics

Data-Driven Solutions to Move Your Mission Forward: A fundraiser, looking to identify constituents with the most capacity and likelihood to give. A marketer, looking to segment their direct mail lists and optimize response rates. An executive director, looking for a strategic analysis of fundraising performance. No matter your role, analytics is a critical component to your success.

  • Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

    Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

    In P2P fundraising, we have been so focused on data that looks into the past that we are risking our future! We tend to shy away from the predictive data strategies that are now widely available...

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  • Using Unique Identifiers: One person, One Household, One Key

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  • Untapped Potential: The Case for Data Health

    Untapped Potential: The Case for Data Health

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  • Why Data Health Means Mission Health

    Why Data Health Means Mission Health

    To approach the topic of data health at nonprofits, I like to start by talking about something that isn’t data …

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  • Index of Direct Marketing Fundraising Performance Q4 2017

    Index of Direct Marketing Fundraising Performance Q4 2017

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  • WEBINAR RECORDING: Optimizing Your Fundraising Activity with Advanced Analytics

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  • Data Only Helps if You Listen to It

    Data Only Helps if You Listen to It

    Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most …

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  • Episode 51: Analytical Activism ft. David Karpf

    Episode 51: Analytical Activism ft. David Karpf

    The digital age provides enormous opportunity for nonprofit organizations to collect data.Tune in to the episode to hear how analytics &testing are affecting the way that organizations create change.

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  • Analytics Toolkit

    Analytics Toolkit

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  • 5 Facts About Online Average Gift Size

    5 Facts About Online Average Gift Size

    I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful

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  • 5 Research-Backed Lessons on Major Gifts Fundraising

    5 Research-Backed Lessons on Major Gifts Fundraising

    Before you start querying your database to find your golden tickets—stop and consider what characteristics specifically identify your best donor prospects vs. everyone else in your database

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  • Predictive Modeling vs. Wealth Screening: Effective Segmentation Programs Require a Healthy Mix

    Predictive Modeling vs. Wealth Screening: Effective Segmentation Programs Require a Healthy Mix

    The most successful and fully developed prospecting and segmentation programs require a healthy mix of multiple techniques.

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  • 4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

    4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

    It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

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  • Sustainers in Focus: Part 1

    Sustainers in Focus: Part 1

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  • Solving the Nonprofit Data Paradox

    Solving the Nonprofit Data Paradox

    In the Age of Big Data, countless companies are turning their wealth of data into an extremely valuable asset. Unfortunately, the same is not true for many nonprofits and their data.

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  • Special Olympics Missouri's

    Special Olympics Missouri's

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  • WEBINAR RECORDING: Optimizing Your Fundraising Activity with Advanced Analytics

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  • Share of the American Wallet Report

    Share of the American Wallet Report

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  • Comment or Questions about Blackbaud solutions and services?

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  • Episode 41: Testing, Testing,1, 2, 3… ft. Tim Kachuriak of NextAfter

    Episode 41: Testing, Testing,1, 2, 3… ft. Tim Kachuriak of NextAfter

    We’ve all been there: the latest reports show this one color donate button works best, everyone is blogging about shortening subject lines, our board is inspired by another organization’s...

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  • Straight from the Source: Diocese of Trenton4:13

    Straight from the Source: Diocese of Trenton

    In this video, Christine Prete, market research analyst at the Diocese of Trenton, shares how data and analytics have taken the faith-focused organization to a new level, including pulling off a succe

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  • Straight from the Source: Western Connecticut Health Network4:18

    Straight from the Source: Western Connecticut Health Network

    Western Connecticut Health Network supports three nationally-recognized hospitals and raises over $21 million annually. In this video, Ryan Carr, director of systems and analytics at WCHU, shares how

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  • npNEXT 2017: The Mid-Level Giving Missed Opportunity21:19

    npNEXT 2017: The Mid-Level Giving Missed Opportunity

    Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter

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  • REPORT: The Luminate Online Marketing & Fundraising Benchmark Report

    REPORT: The Luminate Online Marketing & Fundraising Benchmark Report

    The 2017 Blackbaud Luminate Online Benchmark Report is here. Download the full report and be sure to use the interactive benchmark tool to evaluate the health of your programs and discover areas for

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