There's been a shift in the nonprofit industry toward quality over quantity and engagement over acquisition. To develop stronger relationships with supporters and a more powerful brand, organizations need to give constituents a greater return for their investment. In this episode, Austin Graff, Social Media Manager at Honest Tea and Harmony Eichsteadt, Head of Community as The Good Life Project, join Danielle to answer the question, "Is engagement the new acquisition?", discuss their experiences with this important shift and share what it means for you.
Episode 9: The Donors Are Coming: Here’s How to Keep Them
What happens if your “Oh snap!” moment is a huge influx of new supporters? Is your team prepared? Do you ha...
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Episode 32: Website Design Trends for 2017
On today’s podcast episode we are talking about Website Design Trends for 2017, including visual design, content and mobile.
Episode 31: Tools for Engagement on the Web: When to Do It and How
How you tell a story on your website will determine whether or not your site visitors take action and what kind of action they take. Whether you're looking for email sign-ups, donations,...
Episode 30: Using Predictive Analytics to Segment Your Top Prospects for Major Giving with Target Analytics
In today's episode we discuss common challenges of Development Offices; wealth screening v. predictive modeling; defining predictive modeling and wealth segmentation and identifying prospective major
Episode 29: Data Driven: Not An Option Anymore ft. Steve MacLaughlin
Here to discuss data and the growing need for analytics in the nonprofit space is Steve MacLaughlin, VP of Data & Analytics at Blackbaud and best selling author of Data Driven Nonprofits...
Episode 28: Why You Need a Portfolio Peer-to-Peer Strategy (And How to Develop One)
Today’s podcast topic is Peer-to-Peer Fundraising. The landscape for nonprofit peer-to-peer fundraising is changing rapidly. Today we discuss actionable tips for developing a portfolio peer to peer..
Episode 27: Creating an Online Community with American Cancer Society
On today’s episode we discuss the importance of harnessing an online community from your network of constituents, alumni and clients to connect, engage and mobilize them. Our guests today are Joe...
Episode 26: A Crash Course in Social Advocacy (And Why it Matters)
On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are...
Episode 25: Profiles in Nonprofit Leadership: What we Need for Today's Organizations
On today’s episode, we discuss the important topic of Leadership with our guests Rachel Hutchisson and Mark Pitman. Rachel is a Corporate Social Responsibility (CSR) executive at Blackbaud,...
Episode 24: Wrapping Up 2016 and Looking Ahead to 2017
In our final podcast of the year, host Danielle Johnson Vermenton shares her favorite episodes from 2016, gives a sneak peek into what’s coming for the series in the new year, and offers final...
Episode 23: Getting Your Hands Dirty: Marketing as a "Profit" Center
Speaker, author, and coach John Haydon joins host Danielle Johnson Vermenton to talk about how marketing can be a "profit" center for nonprofit organizations. What do we mean by that? We mean...
Episode 22: Best of BBCON 2016
Join our guests, Jodi Smith, Vice President & Executive Director, Sanford Health Systems, and Veronica Brown, Director of Individual Giving & Communications, Chicago Public Library Foundation, to...
Episode 21: Backstage with #NoFilter Nonprofit: The Creation of a Best-in-Class Marketing Program
In this episode, the co-creators of the #NoFilterNonprofit program share their planning process and actionable tips for you to begin crafting your own best-in-class campaign for your nonprofit's cause
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Episode 20: It's Too Real: Season Three Recap
Let's take a look back at the "realest" highlights from this season's episodes and revisit some of the top tips shared during our open-mic sessions.
Episode 19: End-of-Year Giving: Extreme Makeover Edition
For episode 19 we are talking about the much anticipated end of year giving season. Mike Snusz (Principal Strategy Consultant, Blackbaud) and Danielle Altenburg (Director of Development, Animal...
Episode 18: Stop Being Boring on #GivingTuesday
#GivingTuesday isn’t a fad anymore, but organizations can’t just send an email asking for donations and call it a day. Your communications need to be on point and drive interest that moves people...
Episode 17: The Yellow Brick Road to End-of-Year Giving
In this episode, Kerry Meyers, Internet marketing manager at The Carter Center, and Scott Gilman, senior consultant at Blackbaud, join host Danielle Johnson Vermenton to discuss end-of-year...
Episode 16: Ten Ways to Lose a Donor on Your Website
Your website often serves as a first impression for your nonprofit organization. In this episode, Ben Wong joins us to cover the 10 most common ways to lose a donor online and how to avoid them.
Episode 15: End-of-Year Giving: Who’s Really Driving It? (ft. Marc Pitman and Farra Trompeter)
Is the end of year giving season really inspired by individual donors feeling more generous or have nonprofits created this? Farra Trompeter and Marc Pitman join us to tackle this timely topic.
Episode 14: It's Too Real: Season Two Recap