Episode 28: Why You Need a Portfolio Peer-to-Peer Strategy (And How to Develop One)

February 27, 2017 Blackbaud, Inc.

 

Today’s podcast topic is Peer-to-Peer FundraisingI’m speaking with Robin Mendez, Senior Peer-to-Peer Product Marketing Manager at Blackbaud, about the changing peer-to-peer landscape. With an explosion of new technology and shifting donor preferences, nonprofits are being forced to reevaluate their existing peer-to-peer fundraising strategy or revisit the idea of instituting one. During this episode we discuss actionable tips you can use right now to develop a portfolio peer-to-peer strategy and share our advice for doing so successfully. 

Topics discussed this episode include:

  • Current Peer-to-Peer landscape and portfolio style approaches
  • Novel ways of engaging with fundraising participants
  • New technologies and tools and what you should be looking for
  • Virtual events and DIY fundraising
  • Changing donor demographics
  • Tips for getting started with a new peer-to-peer fundraising strategy

Listen now:

Subscribe on iTunes, tune in on Stitcher or listen below:

Listen to Stitcher

Resources:

https://mymarathon.bhf.org.uk/

Straight Up P2P Content Hub

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Emily.Popson@blackbaud.com

TeamRaiser

everydayhero

Quotes:

“You have now inserted yourself as an organization into their day-to-day routine.” - Robin Mendez

 

“We’re trying to get the people who have an affinity towards us to more deeply engage and to think about our organization.” - Robin Mendez

 

“You’re providing an outlet for someone to fundraise that meets their need more specifically.” - Robin Mendez

 

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