Episode 2: From Socially Awkward to Socially Awesome

February 8, 2016 Blackbaud, Inc.

According to Danielle Johnson, straight-shooting host of the Raise + Engage podcast series, if your staff members aren’t the number one advocates for your cause on social media, you’re failing. In the most recent episode, Danielle is joined by Blackbaud’s own social media guru Madeline Turner to discuss overcoming social struggles and creating a social ambassador program at your organization. This entertaining and insightful duo dishes on the importance of making your social media presence human, making the case for a formal social program to leadership, how University of Michigan turned a one time social media campaign into a long term social program, and how Madeline's mom unknowingly became a social ambassador on #GivingTuesday.

Tune in now by subscribing on iTunes, tuning in on Stitcher or  listening below.

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When you finish this episode, download this listener exclusive: 7 Tips to Build a Social Ambassador Program at Your Organization.

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