Episode 13: Finding the Right Engagement for Your Audience

July 17, 2016 Blackbaud, Inc.

So you want to create a moment with your audience but don't know where to start? Many nonprofits are turning their focus to campaigns about engagement instead of money. During this episode of the Raise and Engage podcast, you'll hear about two organizations - Save the Manatee Club and Surrey Women's Centre - that have recently run very successful engagement campaigns for the first time. Danielle will dig into:

  • why they chose to do an engagement campaign
  • how each organization chose their approach (one funny, one serious)
  • and what the results have been.

You'll also hear why Danielle thinks you should attend BBCON 2016 and she shares a sneak peek into some of the sessions she's working on! You don't want to miss this one!

Have questions about today's episode? Tweet to us @blackbaud and @hjcnewmedia using #raiseandengage.

Tune in now by subscribing on iTunes, tuning in on Stitcher or listening below.

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