Episode 11: The Not So Obvious Shift Happening in P2P Fundraising and Why It Matters

June 6, 2016 Blackbaud, Inc.

In the early 2000s, we had the first PalmPilot, the first peer-to-peer fundraising page, and first digitally crowdfunded initiative—all clearly shifting the world of peer-to-peer fundraising. Today’s changes are happening more quickly and less obviously, making it more critical than ever for us as nonprofit professionals to pay attention and ask ourselves:

  • Are we adapting to the changing technology landscape?
  • Are we paying attention to what our donors are saying?
  • Are we challenging ourselves to embrace new fundraising trends and behaviors?

In this podcast, guest host Emily Popson, Senior Marketing Manager at Blackbaud and Producer of the Raise and Engage Podcast, is joined by Senior Peer-to-Peer Consultant, Shana Masterson, to discuss how changing expectations and technology have shifted behaviors for donors and fundraisers and what that means for your peer-to-peer efforts.

Have questions about today's episode? Tweet to us @blackbaud using #raiseandengage.

Tune in now by subscribing on iTunes, tuning in on Stitcher or listening below.

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